The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie Category: Long Form Video / Single
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Animation / Series
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Craft / Animation
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Single
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Series / Episodic
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Moving Image / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Series
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Short Form Video / Series / Episodic
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Brand Partnerships
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Brand Partnerships
Coca-Cola Creations
Agency: VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client: The Coca-Cola Company Category: Multi-Region or Market / Consumer / Brand
GREETING MILK
Agency: INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client: Maeil Dairies Category: Popular Culture Impact
Love Means Everything
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client: Gatorade Category: Multicultural Impact
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Direction / Series
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited Category: Craft / Use of Technology
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo
Client: Seki Milk Category: Craft / Printing & Production
Girls Define Girl
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client: AB InBev / Pony Malta Category: Editorial / Books
Ribena Chin Up
Agency: Bartle Bogle Hegarty / London
Client: Ribena Category: Television & VOD / 30 Seconds and Under - Series
Tropicana Crunch Cereal
Agency: Cramer-Krasselt / Chicago + MullenLowe + OMD
Client: Tropicana Category: Stunts & Activations
Forced Packs
Agency: Ogilvy Mumbai / India
Client: Cadbury Bournvita Category: Physical Product / In-Market
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
The Conductor
Agency: BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client: Coca-Cola Category: Music Adaptation / Song
Love Means Everything
Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Television & VOD / Over 60 Seconds - Single
Donation Squad
Agency: Digitas / Bogota + Laika / Bogota + Akira / Bogota
Client: Pony Malta / Free Fire Category: Community Building
Coca-Cola Magic Audios
Agency: Ogilvy Brasil / São Paulo + The Coca-Cola Company / São Paulo + Take/Blip / São Paulo
Client: Coca-Cola Company Category: Innovation & Transformation / Innovation in Direct Marketing
Girls Define Girl
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client: AB InBev / Pony Malta Category: Booklets / Books / Brochures
THE SHOW: California Love
Agency: PepsiCo’s In-House Content Studio / New York City
Client: Brand Pepsi Category: Full Length Video / Single
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Production Design
PSCHHHT HAPPENS
Agency: Ogilvy UK / London + Ogilvy / Hong Kong
Client: TCCC / Sprite Zero Sugar Category: Sound Design
Leaving Speech Done Proper
Agency: Lucky Generals / London + Hungry Man Productions / London
Client: Taylors of Harrogate - Yorkshire Tea Category: Television & VOD / 31-60 Seconds - Single
We Are Mello
Agency: GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client: The Coca-Cola Company / Coca-Cola Category: Events / Virtual
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie Category: Online-only Films & Video / Over 60 Seconds - Single
Normalize It
Agency: Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client: Oatly Category: Online-only Films & Video / Over 60 Seconds - Single
Blind Taste Test
Agency: Liquid Death + Hey Wonderful
Client: Liquid Death Category: Online-only Films & Video / Over 60 Seconds - Single
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Single
Find Your Own Way
Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd. Category: Production Design
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Art Direction
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Promotional / Posters - Series
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Billboards & Transit / Series
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Art Direction
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Newspaper / Series
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Photography
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Out of Home / Series
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi Category: Promotional / Print Advertisements
Long copy Billboard
Agency: Oatly Department of Mind Control / Malmö
Client: Oatly Category: Craft / Writing
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Active Engagement / Call to Action
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Long Form Video / Single
Annual ID:
OS23_BE003G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
(tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Visual Craft / Visual Effects
Annual ID:
OS23_IC003G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Animation / Series
Annual ID:
OS23_MI009G
Award:
2023 Design Silver Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Craft / Animation
Annual ID:
OS23_DE037S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Annual ID:
OS23_BE019S
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Long Form Video / Series / Episodic
Annual ID:
OS23_BE031B
Award:
2023 Design Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Moving Image / Series
Annual ID:
OS23_DE060B
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Writing / Series
Annual ID:
OS23_MI074M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Gurgaon / India
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE046M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Gurgaon / India
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Brand Partnerships
Annual ID:
OS23_BE089M
Award:
2023 Branded Entertainment Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Brand Partnerships
Annual ID:
OS23_BE096M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Packaging / Specialty
Annual ID:
OS23_DE123M
Award:
2023 Creative Effectiveness Merit Award
Agency:
VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client:
The Coca-Cola Company
Title:
Coca-Cola Creations
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE035M
Award:
2023 Cultural Driver Merit Award
Agency:
INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client:
Maeil Dairies
Title:
GREETING MILK
Category:
Popular Culture Impact
Annual ID:
OS23_CD010M
Award:
2023 Cultural Driver Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client:
Gatorade
Title:
Love Means Everything
Category:
Multicultural Impact
Annual ID:
OS23_CD029M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Annual ID:
OS23_MI062M
Award:
2023 Branded Entertainment Merit Award
Agency:
(tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Craft / Use of Technology
Annual ID:
OS23_BE102M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Printing & Production
Annual ID:
OS23_OH094M
Award:
2023 Design Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client:
AB InBev / Pony Malta
Title:
Girls Define Girl
Category:
Editorial / Books
Annual ID:
OS23_DE096M
Award:
2023 Film & Video Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Ribena
Title:
Ribena Chin Up
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI045M
Award:
2023 Social Media Merit Award
Agency:
Cramer-Krasselt / Chicago + MullenLowe + OMD
Client:
Tropicana
Title:
Tropicana Crunch Cereal
Category:
Stunts & Activations
Annual ID:
OS23_SM096M
Award:
2023 IP & Product Design Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Bournvita
Title:
Forced Packs
Category:
Physical Product / In-Market
Annual ID:
OS23_IP019M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI094M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI095M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client:
Coca-Cola
Title:
The Conductor
Category:
Music Adaptation / Song
Annual ID:
OS23_MS028M
Award:
2023 Film & Video Merit Award
Agency:
Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Love Means Everything
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI074M
Award:
2023 Gaming Merit Award
Agency:
Digitas / Bogota + Laika / Bogota + Akira / Bogota
Client:
Pony Malta / Free Fire
Title:
Donation Squad
Category:
Community Building
Annual ID:
OS23_GA020M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Storytelling
Annual ID:
OS23_EX083M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy Brasil / São Paulo + The Coca-Cola Company / São Paulo + Take/Blip / São Paulo
Client:
Coca-Cola Company
Title:
Coca-Cola Magic Audios
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM127M
Award:
2023 Print & Promotional Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client:
AB InBev / Pony Malta
Title:
Girls Define Girl
Category:
Booklets / Books / Brochures
Annual ID:
OS23_PT043M
Award:
2023 Branded Entertainment Merit Award
Agency:
PepsiCo’s In-House Content Studio / New York City
Client:
Brand Pepsi
Title:
THE SHOW: California Love
Category:
Full Length Video / Single
Annual ID:
OS23_BE060M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Production Design
Annual ID:
OS23_MI101M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Hong Kong
Client:
TCCC / Sprite Zero Sugar
Title:
PSCHHHT HAPPENS
Category:
Sound Design
Annual ID:
OS23_MS050M
Award:
2023 Film & Video Merit Award
Agency:
Lucky Generals / London + Hungry Man Productions / London
Client:
Taylors of Harrogate - Yorkshire Tea
Title:
Leaving Speech Done Proper
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI053M
Award:
2023 Experiential & Immersive Merit Award
Agency:
GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client:
The Coca-Cola Company / Coca-Cola
Title:
We Are Mello
Category:
Events / Virtual
Annual ID:
OS23_EX044M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI086M
Award:
2023 Film & Video Merit Award
Agency:
Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client:
Oatly
Title:
Normalize It
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI092M
Award:
2023 Film & Video Merit Award
Agency:
Liquid Death + Hey Wonderful
Client:
Liquid Death
Title:
Blind Taste Test
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI100M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Writing / Single
Annual ID:
OS23_MI069M
Award:
2022 Moving Image Craft Gold Pencil
Agency:
DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Find Your Own Way
Category:
Production Design
Annual ID:
OS22_MI010G
Award:
2022 Out of Home Gold Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Annual ID:
OS22_OH007G
Award:
2022 Design Silver Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE024S
Award:
2022 Out of Home Silver Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Billboards & Transit / Series
Annual ID:
OS22_OH014S
Award:
2022 Print Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Annual ID:
OS22_PT018B
Award:
2022 Print Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Newspaper / Series
Annual ID:
OS22_PT017B
Award:
2022 Out of Home Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Annual ID:
OS22_OH027B
Award:
2022 Design Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Out of Home / Series
Annual ID:
OS22_DE042B
Award:
2022 Design Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Print Advertisements
Annual ID:
OS22_DE038B
Award:
2022 Out of Home Merit Award
Agency:
Oatly Department of Mind Control / Malmö
Client:
Oatly
Title:
Long copy Billboard
Category:
Craft / Writing
Annual ID:
OS22_OH059M
Award:
2022 Social Media Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM071M
